Shipped Project Mobile App UX Design
Chase credit card is well-known for its rewards program that offers great value and benefits. However, as a framed-in web page, currently, the mobile rewards experience is not as user friendly. Information is very hard to find with a separate set of navigation. The inconsistent design pattern very often confuses users. And the long loading time is more and more becoming a blocker for users to reward themselves easy and fast through the app.
• Phase I: Apr - May 2019 (6 weeks)
• Phase II: Dec - Apr 2020 (in progress, 5 months)
• Phase I (shipped): Led and delivered design from end to end
• Phase II (in progress): Led design exploration and direction with two leads
iOS & Android mobile app
Under the initiative to re-design the mobile rewards experience, I led the design effort, with first phase (this page) focusing on building a consolidated view to surface key rewards features. Project goal is to increase mobile traffic and customer's engagement with the rewards features and benefits content.
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